Brits To Spend £400 on Black Friday

The UK’s biggest shopping day is just two weeks’ away, with Brits expecting to fork out more than £400 on Black Friday.


This American tradition has become so popular in the UK that the majority of retailers intend to slash their prices on the last Friday of November, much like they do in the USA, according to


And it seems UK consumers can’t get enough of the opportunity to bag a bargain, with as many as 20 per cent having put off buying an expensive item since April so they can purchase it at a discounted price on November 25th.


UK director of Adam Bullock said the occasion is now “well and truly cemented in British culture”.


He added: “It has become a highly anticipated shopping occasion with many people waiting for the time to come so they can snap up a bargain.”


The findings revealed 49 per cent of shoppers are eagerly waiting for Black Friday sales, and typically intend to spend £421 on their purchases. Despite this being a significant amount, they hope to save £228 on their goods, which is a deduction of 35 per cent on the original price.


The most popular thing consumers are planning to buy on Black Friday is clothing (29 per cent), followed by toys (18 per cent), beauty items (18 per cent), and electronics such as laptops, tablets and TVs (16 per cent).


Jewellery could also be a popular purchase; however, shoppers who are really looking to save money in the lead-up to the festive period could simply use chrome plating services to update their tired-looking watches, necklaces and rings instead of buying new ones.


Last year, £3.3 billion was spent over the last weekend of November between Black Friday and Cyber Monday (when online-only deals are launched). It remains to be seen whether 2016’s sales for the same weekend will beat these figures and exceed expectations.